Cults has been a favorite new band on mine for a while now and it’s because of great songs like “You Know What I Mean”. The melody to the verses has this sweet and gentle 60’s girl group pop vibe to it that is then suddenly punctuated by the ratatat impact of the emotion-drenched chorus that hits you like a rabbit punch in the guts. The video appropriately captures this emotional journey with a love story of a girl and a boy who seems to be roped into some business with circus folk.