I got home late Wednesday night, admittedly a little inebriated, and sat down to watch some Daily Show before I went to bed. At the very end of the episode a commercial for Absolut Punch came on that instantly mesmerized me, not only because the music immediately dug its way into my brain, but also because this one commercial went on for over three minutes (which to me at the time might as well have been 3 hours) while barely having anything to do with the product that it was selling. I wasn’t really sure I knew what the hell it was that I was watching, which is probably why I rewound and rewatched the video 8 more times in a row.