I just noticed that today’s two videos both spell out the main word of their chorus. Let’s get right to it, why don’t we?

8. The Sound Of Arrows – M.A.G.I.C.

While the song is almost three years old now, the video for “M.A.G.I.C.” is brand new for 2011, and boy was it worth the wait. The video feels like an extended trailer for a lost children’s movie, something like if My Neighbor Totoro was done in the style of Monsters and shot like Spike Jonze’s Where the Wild Things Are. It totally gets that magical world that kids create in their heads when no adults are around and they’re free to do whatever they want. You know you’re watching a great music video when you wish that it was stretched into a feature length film.

7. João Brasil – L.O.V.E. Banana (feat. CSS’s Lovefoxxx)

“L.O.V.E. Banana” wins the awards for most colorful video of 2011, most thinly veiled sexual innuendo of 2011, and it’s probably the most purely fun video of 2011 too. From the human alphabet to the bright tropical color palate, to the rotating word board and the animatronic parrot, you can just tell that everyone involved with the making of this video was having a blast. It somehow manages to walk that fine line between sexy and innocence and has a killer chorus that you’ll be singing along with by the time you hit the second chorus.